ASTHA GUPTA

TURNING FIRST IMPRESSION INTO LASTING IMPRESSIONS

About me

What I do

I build ideas, systems and brands with thoughtful design.

My background

I am a multidisciplinary design professional driven by curiosity about how brands shape human behavior. Over the past five years, I have worked across retail, digital, and product ecosystems, leading initiatives that connect strategy to real customer experiences. My work has helped me understand and contribute to the factors that underlie a strong, consistent consumer experience. I am motivated by building scalable systems, collaborating across functions, and contributing to organizations with global ambition.

My approach

I believe good inevitable design starts with empathy. I ask questions, push for clarity, and build things that hold up long after the brief is forgotten. I love to challenge my imagination and keep unlearning to keep learning.

Career

(2025 now) Lead Designer at Nutrabay

(Dec 2024) Volunteer Educator at PYDS

2021 - 2024)Assistant Manager at Lenskart

(Feb- Apr 2021) Graphic Designer at The Nota Co.